TikTok Creator Fund Update Is It Still Profitable

TikTok has grown from a fun video sharing app into a serious earning platform for creators across the UK and around the world. Millions of users now spend hours scrolling every day and many creators dream of turning views into income. With recent changes to the TikTok Creator Fund many people are asking an important question is it still profitable or not.

For new creators the earning journey often starts with growing an audience. Some creators even explore services like buy tiktok followers to give their profile an early push but long term success depends on content quality consistency and understanding how TikTok actually pays.

In this article we will break down the latest TikTok Creator Fund update explain how earnings work now and help you decide whether it is still worth your time in 2025.

Understanding the TikTok Creator Fund

The TikTok Creator Fund was launched to reward creators for producing engaging content. Instead of relying only on brand deals TikTok offered direct payments based on video performance. To qualify creators must meet certain requirements including age follower count and minimum video views.

At first the fund created excitement. Many creators joined expecting stable income. However as more people joined payouts began to feel lower than expected. This led to criticism and pushed TikTok to rethink its monetisation strategy.

Recent Updates to the Creator Fund

TikTok has gradually shifted away from the original Creator Fund model. In many regions including the UK TikTok has introduced the Creativity Program which focuses on longer videos and higher quality content.

Under this updated system creators are encouraged to post videos longer than one minute. TikTok now rewards watch time engagement and originality more than short viral clips. This change is designed to attract advertisers and keep users on the platform longer.

For creators this means earnings depend more on audience retention rather than just views.

How Much Can You Earn Now

Earnings from the updated programme vary widely. Some creators report improved payouts compared to the old Creator Fund while others see little difference.

On average UK creators may earn a small amount per thousand views but this depends on niche audience location and video length. Educational content finance lifestyle and technology often perform better than general entertainment.

It is important to understand that TikTok earnings alone rarely replace a full time income unless you have a very large and loyal audience.

Is TikTok Creator Fund Still Profitable

The answer depends on your goals.

For small creators TikTok should not be viewed as a quick money platform. Earnings at the beginning are low and growth takes time. However TikTok still offers massive exposure which can lead to other income streams.

For mid level creators the updated programme can be profitable if content is optimised for watch time. Longer videos with storytelling perform better and attract higher payouts.

For large creators TikTok income is usually just one part of their overall earnings. Brand partnerships affiliate marketing and product sales often bring in far more money than the Creator Fund itself.

Pros of the Updated TikTok Earning Model

The new system rewards quality over quantity. This encourages creators to focus on meaningful content rather than chasing viral trends.

Longer videos allow deeper connection with audiences. Creators can build trust share knowledge and position themselves as experts.

There is also less reliance on follower count alone. Engagement matters more which gives smaller creators a fair chance to grow.

Cons and Challenges

Not every creator benefits from longer videos. Comedy skits and short trends may struggle under the new system.

Earnings are still unpredictable. One month can be good while another can be disappointing even with similar views.

TikTok also changes policies frequently. This makes it hard for creators to rely on platform payments alone.

Best Ways to Increase TikTok Earnings

Creators who succeed on TikTok usually diversify their income. Instead of depending only on the Creator Fund they combine multiple strategies.

Brand collaborations are one of the biggest earning opportunities. Even small creators can work with local UK brands if they have an engaged niche audience.

Affiliate marketing is another strong option. Recommending products with honest reviews can build trust and generate steady income.

Selling digital products or services such as courses consultations or merchandise can turn followers into customers.

Live gifts and subscriptions also provide extra income especially for creators who interact regularly with their audience.

Is TikTok Still Worth It for UK Creators

Despite lower direct payouts TikTok remains one of the fastest growing platforms for exposure. The algorithm still gives new creators a chance to go viral without huge budgets.

For UK creators TikTok offers access to both local and global audiences. This makes it valuable for influencers small businesses and content creators.

However expectations must be realistic. TikTok is best used as a traffic and brand building platform rather than a guaranteed income source.